One of the most dramatic Lunar New Year temple customs is the race to be first to offer incense in the new year — known as "grabbing the first incense" (抢头香, qiǎng tóu xiāng). At the stroke of midnight on New Year's Eve, crowds surge through temple gates to light and plant the first sticks of incense. Being first is believed to bring extraordinary blessing and good fortune for the entire year.
Major temples can see tens or hundreds of thousands of visitors in the first hours of New Year's Day. Queues begin forming well before midnight, and the atmosphere is electric — part spiritual urgency, part festive excitement, all deeply human in its expression of hope for the year ahead.